The Hungry Eye

You’ll learn how to do what I did: stopped playing it safe and got to the top tier of food media, forging a path that’s kept me there - and gone beyond - for nearly three decades.

HERE'S HOW WE'LL DO IT:

First up: your course workbook. Think of it as your companion; your “plus one” on the journey ahead. I designed it not just to contain quizzes and exercises and capture notes, but as a valuable resource you can come back to again and again.

Armed with your workbook, I’ll guide you through a series of shape-shifting exercises to find out first who you aren’t as a creator, then discover what makes you who you are. You’ll learn your true Creator Archetype - not some surface-level label, but the distinctive, instinctive creative style that sets you apart from every other artist, designer, or creative.

Then I’ll take you through the design principles that sit at the root of every single thing I create. Color theory, composition, texture, hierarchy - this stuff is what determines whether your work hits or misses. It’s the difference between images that make people STOP and LOOK versus scroll past without even thinning. We’ll have fun with this one.

Next, we’ll go deeper to find out which sense you naturally create from, and how to maximize that force in your work. I’ll teach you how to create beyond the visual - with all six senses. While everyone else is stuck making work that looks like everyone else’s, you’ll be creating from a deeper, more resonant level. We’re talking about engaging all six senses in your creative process. You’ll learn to create with touch, sound, taste, smell, and that gut instinct that never lies. This is visual mastery - and it’s going to make your work impossible to ignore.

Then you’ll craft a Visual Obsession Board. Forget those basic mood boards and Pinterest boards that look like everyone else’s. You’ll gather images that resonate with you; ones that make you think, and see, and FEEL something real. The magic with this board is that it’s where you’ll see your visual DNA come to life. The Visual Obsession Board is your style guide, and a powerful tool for defining a creative signature so distinctly YOU that copycats will look like cheap knockoffs trying to steal a look they’ll never own.

We’re not here to make you a better version of someone else. We’re here to unleash the creator you really are, not the one currently playing it safe. You’ll walk away knowing exactly who you are as a creative force and how to channel that power into work that could only come from your mind, your vision, and your creative spirit.'

Ready to Strip?

Yes? Then let’s strip the play-acting out of your visual style and build something that’s 100% you: resonant, sticky, and impossible to replicate (but they’ll try!)

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"Victoria has X-ray vision for branding. She saw right past the surface and pulled out the stuff that actually makes my work different—and then helped with a few tweaks to my site and social media to create a visually aligned - and incredibly cool - brand identity. I was worried I would have to reinvent myself, but it was actually about mining what was already there and refining it into a clear vision. She has this fearless energy that made me braver too, and helped me find the thread that ties all my work together.”

— JENNIFER LEVY

Photographer and Designer

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